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Thanks to new CEO, TikTok’s popularity raises

TikTok named new CEO, who will be one of the biggest names in traditional media, senior Disney executive Kevin Mayer. After announcement new CEO, video app record rising of popularity. Over the past two decades, the long-time Disney executive had helped orchestrate a series of acquisitions — including Pixar, Marvel and 21st Century Fox — to help build the US entertainment group into the world’s biggest traditional media company. Mr Mayer will be replaced by Rebecca Campbell, another Disney veteran who has worked at the company for two decades, having previously run the European business out of London.

After starting to gain traction in the West in 2019, TikTok has exploded in popularity this year among entertainment-starved teens under coronavirus lockdowns. Last month, the short-form video app, which hosts viral dance challenges, reached 2bn downloads and broke the quarterly record for app installs in the first quarter of this year, with 315m App Store and Google Play downloads, according to data from Sensor Tower. TikTok’s current ambition to grow in the US, where it has been building a hub in Los Angeles.

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